Case Study | Online Marketplace Black Friday | Retail Performance Specialists | Spike95

Case study: How an Online Marketplace Ensured Black Friday Success

For our client, protecting their brand and partners was vital ahead of their 2020 peak trading period.

Could they live up to their own high standards, even with COVID-19, lockdowns, and peak surges? In short, yes.

Spike95 performance insights built confidence in their systems ahead of peak trading, smash their targets and ensure they were ready for future sales surges.

LOCKDOWNS BROUGHT UNIQUE CHALLENGES

COVID-19 gave our client a real challenge – could their business model cope with the surge and adapt to the growing ‘Gifting-as-a-Service’ market?

The Risk of Failure Was Too Big to Ignore

  • Downtime would cost £250k per hour
  • Failure would shred their hard-earned reputation
  • Sustained outages would cripple their 5000 partners

WHAT WERE SPIKE95 ASKED?

  • Establish an accurate workload model
  • Create reusable performance testing assets
  • Identify any performance issues and highlight areas of concern
  • Provide confidence for their peak sales period

The Spike95 Performance Methodology - Rapid and Rock-Solid

Phase 1 – Analysis and Planning

Spike95 collaborated with our client to define a test approach and understand current and surge volumes.

Phase 2 – Iterative Execution Cycles

Spike95 developed a world-class performance framework using Open-Source tools.

Phase 3 – Empowerment and Asset Handover

Spike95 provided performance testing assets including:

  • Workload models
  • A robust, reusable, and easy-to-use performance testing framework
  • Additional methods and techniques to ramp-up load

CONCLUSION: Confidence gained for 2020 and beyond!

With the help of Spike95, our client were able to prove volumes over 200% of 2019 peak. They also gained a much better understanding of their infrastructure. The short performance project achieved all their goals and more:

  • Established workload models for predicted peak and future stretch targets
  • Identified performance issues and fixes ahead of Black Friday 2020
  • Provided a reusable and cost-effective performance framework
  • Drove confidence in their ability to deliver exceptional service during their peak periods
  • Empowered their technical team to carry out future performance cycles independently

Download as a PDF

No contact details needed, click below to download a copy of our case study with our compliments. Please consider the environment and read online or print responsibly.

Want to know more?

Some of our other client success stories

Global Fashion Retail
Spike95 has been working with a leading online global fashion brand since our formation with a team of consultants leading a number of performance initiatives.
LEARN MORE
Retail Remote Testing Delivery
Spike95 improved remote testing delivery with cloud infrastructure, open source tooling and coaching for a major UK fashion retailer.
LEARN MORE
Retail Analytics and Insights
Spike95 gave a fashion retailer confidence that data processing performance was sufficient to ensure timely delivery of analytics and insights reporting.
LEARN MORE
Marketplace Black Friday
Spike95 performance insights built confidence in an online marketplace's systems ahead of peak trading, smashing their targets and ensuring they were ready for future sales surges.
ALL CASE STUDIES
Salesforce Commerce Cloud Transformation
Spike95 led testing of Europe's largest Salesforce Commerce Cloud Transformation project for a major high-street automotive, cycling and camping retailer.
COMING SOON
Oracle Retail Transformation
Spike95 drove a number of initiatives for end to end, performance, security and operational acceptance testing of a major Oracle Retail transformation project for global fashion and cosmetic retailer.
COMING SOON
Public Sector Digital Transformation
Spike95 created two Centres of Excellence covering Test Automation and Performance Testing for UK government agency then managed service roll out across multiple projects.
ALL CASE STUDIES
Increasing Delivery Cadence for a Critical Government Platform
Our client had a clear, bold vision for their new software platform and embraced DevOps methodology from the outset making automated testing critical to their success.​
LEARN MORE
Digital Smart City
Large scale data exchange will only benefit users if the data is reliable and the application performs well. Spike95 successfully modelled the data flows and user interactions and tested to ensure performance prior to launch for a major Smart City platform.
LEARN MORE
Port and Border Security
Spike95’s experts implemented the overall testing strategy to enable automation & DevOps capability and tooling for a machine learning and AI platform which progressed items through security checkpoints in high volumes.
LEARN MORE
Smart Trains
Spike95 accelerated delivery and ensured performance which enabled the launch of some of the UK’s first smart trains.
LEARN MORE
Energy and Commodities Trading Software
Spike95's experts reproduced complex deadlock issues in Endur and executed tests to prove tuning solution worked with no issues. Automation of integration testing brought a faster change cadence.
ALL CASE STUDIES
Global Online Banking
A major bank needed to accelerate the deployment of high-quality change into production for their digital platforms. Spike95 defined and implemented a roadmap of performance improvement activities.
LEARN MORE
Online Finance
Spike95 specialists implemented a centralised automation and performance testing service for an online bank to remove their regular service outages and increase the flow of quality change.
LEARN MORE
Previous
Next